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TEKNOLOJİ KABUL MODELİ BAĞLAMINDA KADINLARIN E-SKUTER KULLANIM NİYETİNİN İNCELENMESİ: İSTANBUL İLİ ÖRNEĞİ

Year 2023, Volume: 20 Issue: 52, 224 - 238, 31.03.2023
https://doi.org/10.26466/opusjsr.1248118

Abstract

İnsanların ihtiyaçlarını karşılama araçları gün geçtikçe değişmektedir. Örneğin ulaşım ihtiyacı günümüze kadar çeşitli taşıtlarla sağlanmış ve her zaman kullanıcı memnuniyeti göz önünde bulundurulmuştur. Fakat teknolojinin gelişmesi ve insan ihtiyaçlarının karşılanma biçiminin değişmesiyle birlikte üretilen ürünlerin tüketiciler tarafından kabul edilme ve kullanılma düzeyleri de değişim göstermiştir. Ulaşımın kolaylığını sağlamak için geliştirilen skuterler de bu değişimin bir parçası olarak görülebilir. Çalışma kapsamında kadın katılımcıların e-skuter teknolojisini ulaşım ihtiyaçlarını karşılamak için hangi düzeyde kullandıkları ve bu teknolojiyi hangi seviyede kabul ettikleri araştırılmıştır. Kadınların e-skuterleri benimsemesini etkileyen faktörler Teknoloji Kabul Modeli (TAM) bağlamında ele alınmıştır. Çalışma kapsamında algılanan güvenlik faktörünün e-skuter kullanımına dönük davranışsal niyet faktörüyle ilişkisi ölçülememiştir. Fakat sosyal etki, algılanan kullanım kolaylığı, algılanan fayda ve çevresel duyarlılık faktörleri ile davranışsal niyet arasında doğrudan ve dolaylı ilişkiler bulunmuştur. Çalışma sonucunda kadınların e-skuteri kullanmasında etki olan faktörler hakkında çıkarımlar yapılarak konuyla ilgili gelecek çalışmalara ve düzenlemelere dönük çeşitli önerilerde bulunulmuştur.

Supporting Institution

T.C. Çevre, Şehircilik ve İklim Değişikliği Bakanlığı - Ankara Hacı Bayram Veli Üniversitesi

Project Number

2022-590647

References

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Examining Women’s Intention to Use E-Scooters with Technology Acceptance Model: Istanbul Case

Year 2023, Volume: 20 Issue: 52, 224 - 238, 31.03.2023
https://doi.org/10.26466/opusjsr.1248118

Abstract

The means of meeting people's needs are changing day by day. For example, the need for transportation has been provided by various vehicles until today and user satisfaction has always been taken into account. However, with the development of technology and the change in the way of meeting human needs, the level of acceptance and use of products by consumers has also changed. Scooters developed to provide ease of transportation can also be seen as a part of this change. Within the scope of the study, it was investigated at what level female participants used e-scooter technology to meet their transportation needs and at what level they accepted this technology. The factors affecting women's adoption of e-scooters are discussed in the context of the Technology Acceptance Model (TAM). The relationship between the perceived security factor within the scope of the study and the behavioral intention to use the e-scooter could not be measured. However, there are direct and indirect relationships between social impact, perceived ease of use, perceived usefulness and environmental sensitivity, and behavioral intention. As a result, inferences were made regarding the factors affecting the use of e-scooter by women.

Project Number

2022-590647

References

  • Abduljabbar, R. L., Liyanage, S., & Dia, H. (2021). The role of micro-mobility in shaping sustainable cities: A systematic literature review. Transportation research part D: transport and environment, 92, 102734. https://doi.org/10.1016/j.trd.2021.102734
  • Ajzen, I. (1985). From intentions to actions: A theory of planned behavior 11-39. Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-69746-3_2
  • Alkış, N., & Coşkunçay, D. F. (2021). Covid-19 Salgınında Hayat Eve Sığar (HES) Uygulamasının Kullanıcılar Tarafından Benimsenmesi: Ampirik Bir Çalışma. Bilişim Teknolojileri Dergisi, 14(4), 367-376. Erişim adresi: https://dergipark.org.tr/en/pub/gazibtd/issue/65617/883789
  • Bieliński, T., & Ważna, A. (2020). Electric scooter sharing and bike sharing user behavior and characteristics. Sustainability, 12(22), 9640. https://doi.org/10.3390/su12229640
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  • Bozkurt, B., Aydoğan, S., & Aktan, M. (2021). Elektrikli scooter kiralamada algılanan tüketici faydası: tüketici yenilikçiliğin rolü. Aurum Journal of Social Sciences, 6(2), 171-195. Erişim adresi: https://dergipark.org.tr/en/pub/aurum/issue/67556/934405
  • Bozpolat, C., & Seyhan, H. (2020). Mobil ödeme teknolojisi kabulünün teknoloji kabul modeli ile incelenmesi: Ampirik bir araştırma. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 10(1), 119-145. https://doi.org/10.18074/ckuiibfd.619852
  • Buehler, R., Broaddus, A., Sweeney, T., Zhang, W., White, E., & Mollenhauer, M. (2021). Changes in travel behavior, attitudes, and preferences among e-scooter riders and nonriders: first look at results from pre and post e-scooter system launch surveys at Virginia Tech. Transportation research record, 2675(9), 335-345. https://doi.org/10.1177/0361198121100221
  • Büyüköztürk, Ş., Kılıç Çakmak, E., Akgün, Ö. E., Karadeniz Ş., & Demirel, F. (2021). Örnekleme Yöntemleri. Bilimsel Araştırma Yöntemleri (s. 81-103) içinde Ankara: Pegem Akademi
  • Chang, Y. W., & Chen, J. (2021). What motivates customers to shop in smart shops? The impacts of smart technology and technology readiness. Journal of Retailing and Consumer Services, 58, 102325. https://doi.org/10.1016/j.jretconser.2020.102325
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  • Cho, Y. C. & Sagynov, E. (2015). Exploring factors that affect usefulness, ease of use, trust, and purchase intention in the online environment. International Journal of Management & Information Systems, 19 (1), 21-36. https://doi.org/10.19030/ijmis.v19i1.9086
  • Clewlow, R. R. (2019). The micro-mobility revolution: the introduction and adoption of electric scooters in the United States (No. 19-03991). Erişim adresi: https://trid.trb.org/view/1572549
  • Çelik, K., & Taş, A. (2021). E-Ticarette Mobil Alışveriş Uygulamalarını Kullanmaya Devam Etme Niyetinin Araştırılması: Genişletilmiş Teknoloji Kabul Modeli. Third Sector Social Economic Review, 56(3), 1997-2019. https://doi.org/10.15659/3.sektor-sosyal-ekonomi.21.09.1655
  • Davis, F. D. (1985). A technology acceptance model for empirically testing new end-user information systems: Theory and results (Doctoral dissertation, Massachusetts Institute of Technology). Erişim adresi: https://dspace.mit.edu/bitstream/handle/1721.1/15192/14927137-MIT.pdf
  • Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly 13 (3), 319-340. https://doi.org/10.2307/249008
  • Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management science, 35(8), 982-1003. https://doi.org/10.1287/mnsc.35.8.982
  • Dheenadhayalan, V., & Priya, R. S. (2021). Influencing Factors on Purchase Decision of Women Two-Wheeler Users. Annals of the Romanian Society for Cell Biology, 25 (5), 3430-3440. Erişim adresi: https://www.annalsofrscb.ro/index.php/journal/article/view/4990
  • Dias, G., Arsenio, E., & Ribeiro, P. (2021). The role of shared E-Scooter systems in urban sustainability and resilience during the COVID-19 mobility restrictions. Sustainability, 13(13), 7084. https://doi.org/10.3390/su13137084
  • Doshi, P. V. (2018). Relationship of perceived ease use and perceived usefulness on usage of e-commerce site. International Journal of Academic Research and Development, 3(1), 495-498. Erişim adresi: https://www.multidisciplinaryjournal.in/archives/2018/vol3/issue1/3-1-126
  • Dunlap, R. E., Van Liere, K. D., Mertig, A. G., & Jones, R. E. (2000). New trends in measuring environmental attitudes: measuring endorsement of the new ecological paradigm: a revised NEP scale. Journal of social issues, 56(3), 425-442. https://doi.org/10.1111/0022-4537.00176
  • Field, A. (2013). Discovering statistics using IBM SPSS statistics. Londra, İngiltere: SAGE Publications. Erişim adresi: http://users.sussex.ac.uk/~andyf/dsusflyer.pdf
  • Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research. Philosophy and Rhetoric, 10(2). Erişim adresi: https://philarchive.org/archive/FISBAI
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50. https://doi.org/10.1177/002224378101800104
  • Gao, S., Krogstie, J., & Gransæther, P. A. (2008). Mobile services acceptance model. In 2008 International Conference on Convergence and Hybrid Information Technology, 446-453. IEEE. https://doi.org/10.1109/ICHIT.2008.252
  • Ghazizadeh, M., Lee, J. D., & Boyle, L. N. (2012). Extending the Technology Acceptance Model to assess automation. Cognition, Technology & Work, 14, 39-49. Erişim adresi: https://link.springer.com/article/10.1007/s10111-011-0194-3
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis, 6th Edition. New Jersey: Pearson Prentice Hall.
  • Ho, C. W., & Wu, C. C. (2021). Exploring Intention toward using an electric scooter: Integrating the technology readiness and acceptance into norm activation model (TRA-NAM). Energies, 14(21), 6895. https://doi.org/10.3390/en14216895
  • Huang, F. H. (2021). User behavioral intentions toward a scooter-sharing service: an empirical study. Sustainability, 13(23), 13153. https://doi.org/10.3390/su132313153
  • Javadinasr, M., Asgharpour, S., Rahimi, E., Choobchian, P., Mohammadian, A. K., & Auld, J. (2022). Eliciting attitudinal factors affecting the continuance use of E-scooters: An empirical study in Chicago. Transportation research part F: traffic psychology and behavior, 87, 87-101. https://doi.org/10.1016/j.trf.2022.03.019
  • Kopplin, C. S., Brand, B. M., & Reichenberger, Y. (2021). Consumer acceptance of shared e-scooters for urban and short-distance mobility. Transportation research part D: transport and environment, 91, 102680. https://doi.org/10.1016/j.trd.2020.102680
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There are 52 citations in total.

Details

Primary Language English
Journal Section Research Articles
Authors

Esra Özmen 0000-0001-6661-3473

Project Number 2022-590647
Publication Date March 31, 2023
Published in Issue Year 2023 Volume: 20 Issue: 52

Cite

APA Özmen, E. (2023). Examining Women’s Intention to Use E-Scooters with Technology Acceptance Model: Istanbul Case. OPUS Journal of Society Research, 20(52), 224-238. https://doi.org/10.26466/opusjsr.1248118