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Instagram Posts Of Turkish Olympic Athlete In The Covid-19 Pandemic

Yıl 2021, Cilt: 5 Sayı: 1, 19 - 30, 30.12.2021

İrem Kavasoğlu Abdullah Kaplan Fatih Yenel

https://doi.org/10.46463/ijrss.882243
Cited By: 1

Öz

This research aims to analyze Instagram posts of Olympic athletes during the Covid-19 pandemic period. Research four men and four women a total of eight Olympic athletes have begun to examine the Instagram account on the day of the proclamation of the first pandemic cases in Turkey. This review covered the dates from March 18 to June 26. The data of the research are 132 photos and captions. Photos were analyzed by quantitative content analysis and photo captions were analyzed by qualitative content analysis. Quantitative findings of the study show that both male and female athletes shared the most sports life (58.3%) in the pandemic process. The photo of athletes about Covid-19 is 9.1% and all of these photos are the shares of male athletes. The qualitative findings of the research were collected under three themes. These are: Being a role to society in the Covid-19 process, dedicated athlete for postponed Olympics, sports life in quarantine days. Results revealed that both female and male athletes are role models for the society in the pandemic process via Instagram posts.

Anahtar Kelimeler

Instagram social media olympic athlete Covid 19 Pandemic

Kaynakça

  • Abeza, G., O’Reilly, N., Séguin, B., & Nzindukiyimana, O. (2015). Social media scholarship in sport management research: A critical review. Journal of Sport Management, 29(6), 601-618.
  • Antunovic, D., & Hardin, M. (2012). Activism in women’s sports blogs: Fandom and feminist potential. International Journal of Sport Communication, 5(3), 305-322.
  • Arai, A., Ko, Y. J., & Ross, S. (2014). Branding athletes: Exploration and conceptualization of athlete brand image. Sport Management Review, 17(2), 97-106.
  • Bao, Y., Sun, Y., Meng, S., Shi, J., & Lu, L. (2020). 2019-nCoV epidemic: address mental health care to empower society. The Lancet, 395, 37-38.
  • Burch, L. M., Clavio, G., Eagleman, A. N., Major, L. H., Pedersen, P., Frederick, E. L., & Blaszka, M. (2014). Battle of the sexes: Gender analysis of professional athlete tweets. Global Sport Business Journal, 2(2), 43-62.
  • Cavill, S. (2020). ESPN — and bored athletes — try to stay busy during quarantine. Retrieved April 27, from: https://insights.digitalmediasolutions.com/articles/espn-athletes-COVID19.
  • Clavio, G., & Eagleman, A. N. (2011). Gender and sexually suggestive images in sports blogs. Journal of Sport Management, 25(4), 295-304.
  • Clement, J. (2020a). Instagram - statistics & facts. Retrieved May 14, from: https://www.statista.com/topics/1882/instagram/.
  • Clement, J. (2020b). Countries with the most Instagram users. Retrieved April 24, from: https://www.statista.com/statistics/578364/countries-with-most-instagram-users/
  • Cope, D. G. (2014). Methods and meanings: credibility and trustworthiness of qualitative research. In Oncology nursing forum 41(1), 89-91.
  • Denzin, N. K. (2009). The research act: A theoretical introduction to sociological methods (3rd ed.). Englewood Cliffs, NJ: Prentice Hall.
  • Denzin, N. K. (2012). Triangulation 2.0. Journal of mixed methods research, 6(2), 80-88.
  • Depoux, A., Martin, S., Karafillakis, E., Preet, R., Wilder-Smith, A., & Larson, H. (2020). The pandemic of social media panic travels faster than the COVID-19 outbreak. Journal of Travel Medicine. 27(3), 1-2.
  • Erozden, C. (2020). No long-term harm to athletes with mild coronavirus. Retrieved April 7, from:https://www.aa.com.tr/en/latest-on-coronavirus-outbreak/no-long-term-harm-to-athletes-with-mild-coronavirus/1795188.
  • Eagleman, A. N. (2013). Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies. Sport Management Review, 16(4), 488-497.
  • Geurin, A. N. (2016). Developing a social media strategy guide for elite athletes. Sport & Entertainment Review, 2(3), 70-76.
  • Geurin, A. N. (2017). Elite female athletes’ perceptions of new media use relating to their careers: A qualitative analysis. Journal of Sport Management, 31(4), 345-359.
  • Geurin-Eagleman, A. N., & Burch, L. M. (2016). Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram. Sport management review, 19(2), 133-145.
  • Geurin-Eagleman, A. N., & Clavio, G. (2015). Utilizing social media as a marketing communication tool: An examination of mainstream and niche sport athletes’ Facebook pages. International Journal of Sport Management, 16(2), 488-497.
  • Graham, B.A. (2013). The 60 best athletes to follow on Instagram. Retrieved January 30, from: https://www.si.com/extra-mustard/2013/01/30/the-60-best-athletes-to-follow-on-instagram
  • Hambrick, M. E., & Kang, S. J. (2015). Pin it: Exploring how professional sports organizations use Pinterest as a communications and relationship-marketing tool. Communication & Sport, 3(4), 434-457.
  • Johnson, J. (2020). Number of Instagram users in Turkey. Retrieved April 29, From: https://www.statista.com/statistics/1024714/instagram-users-turkey/#statisticContainer
  • Kassing, J. W., & Sanderson, J. (2010). Fan–athlete interaction and Twitter tweeting through the Giro: A case study. International Journal of Sport Communication, 3(1), 113-128.
  • Kornbluh, M. (2015). Combatting challenges to establishing trustworthiness in qualitative research. Qualitative Research in Psychology, 12(4), 397-414.
  • Lebel, K., & Danylchuk, K. (2012). How tweet it is: A gendered analysis of professional tennis players’ self-presentation on Twitter. International Journal of Sport Communication, 5(4), 461-480.
  • Lebel, K., & Danylchuk, K. (2014). Facing off on Twitter: A generation Y interpretation of professional athlete profile pictures. International Journal of Sport Communication, 7(3), 317-336.
  • Leng, H. K., & Phua, Y. X. P. (2020). Athletes as role models during the COVID-19 pandemic. Managing Sport and Leisure, 1-5.
  • Li, B., Stokowski, S., Dittmore, S. W., Malmo, J. R., & Rolfe, D. T. (2016). A case study of self-representation on Twitter: A gender analysis of how student-athletes portray themselves. Global Sport Business Journal, 5, 61-75.
  • Marshall, K., Chamberlain, K., & Hodgetts, D. (2019). Female bodybuilders on Instagram: Negotiating an empowered femininity. Feminism & psychology, 29(1), 96-119.
  • Merriam, S. B., & Tisdell, E. J. (2009). Qualitative data analysis. Qualitative research: A guide to design and implementation, 169-207.
  • Nicola, M., Alsafi, Z., Sohrabi, C., Kerwan, A., Al-Jabir, A., Iosifidis, C., ... & Agha, R. (2020). The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International journal of surgery (London, England), 78, 185.
  • Patton, M. Q. (2002). Two decades of developments in qualitative inquiry: A personal, experiential perspective. Qualitative social work, 1(3), 261-283.
  • Pegoraro, A., & Jinnah, N. (2012). Tweet'em and reap'em: The impact of professional athletes' use of Twitter on current and potential sponsorship opportunities. Journal of Brand Strategy, 1(1), 85-97.
  • Riffe, D., Lacy, S., Fico, F., & Watson, B. (2019). Analyzing media messages: Using quantitative content analysis in research. Routledge.
  • Sanderson, J. (2008). The blog is serving its purpose: Self-presentation strategies on 38pitches. com. Journal of Computer-Mediated Communication, 13(4), 912-936.
  • Sanderson, J. (2010). Framing Tiger’s troubles: Comparing traditional and social media. International Journal of Sport Communication, 3(4), 438-453.
  • Sanderson, J. (2013). From loving the hero to despising the villain: Sports fans, Facebook, and social identity threats. Mass Communication and Society, 16(4), 487-509.
  • Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in human Behavior, 58, 89-97.
  • Smith, L. R., & Sanderson, J. (2015). I'm going to Instagram it! An analysis of athlete self-presentation on Instagram. Journal of Broadcasting & Electronic Media, 59(2), 342-358.
  • The Guardian (2020). Tokyo Olympics postponed to 2021 due to coronavirus pandemic. Retrieved from: https://www.theguardian.com/sport/2020/mar/24/tokyo-olympics-to-be-postponed-to-2021- due-to-coronavirus-pandemic.
  • The Independent (2020). Coronavirus: sport-by-sport look at the global impact of COVID-19. Retrieved from: https://www.independent.co.uk/sport/sport-football-basketball-rugby-olympics-cancelled-coronavirus-impact-around-world-a9398186.html.
  • Thorpe, H., Toffoletti, K., & Bruce, T. (2017). Sportswomen and social media: Bringing third-wave feminism, postfeminism, and neoliberal feminism into conversation. Journal of Sport and Social Issues, 41(5), 359-383.
  • Valenzule, S. (2020). Athletes worldwide use social media to stay connected, share workouts during coronavirus lockdowns. Retrieved April 13, 2020 from: https://www.courant.com/sports/hc-athletes-social-media-workouts-coronavirus-20200414-20200413- dxgrnmzarvb2vb6gyd3t6tprjq-story.html.

COVID-19 Pandemisinde Türk Olimpik Sporcuların Instagram Paylaşımları

Yıl 2021, Cilt: 5 Sayı: 1, 19 - 30, 30.12.2021

İrem Kavasoğlu Abdullah Kaplan Fatih Yenel

https://doi.org/10.46463/ijrss.882243
Cited By: 1

Öz

Bu araştırma, COVID-19 pandemisi sürecinde olimpik sporcularının Instagram gönderilerini incelemeyi amaçlamaktadır. Bu amaçla, Türkiye'de ilk pandemi vakalarının ilan edildiği günden itibaren, dört erkek ve dört kadın olmak üzere toplam sekiz olimpik sporcunun Instagram hesabı incelenmiştir. Bu inceleme 18 Mart - 26 Haziran tarihlerini kapsamıştır. Araştırmanın verileri 132 fotoğraf ve fotoğraf alt yazısından oluşmaktadır. Fotoğraflar nicel içerik analizi ile fotoğraf başlıkları nitel içerik analizi ile analiz edilmiştir. Araştırmanın nicel bulguları, hem erkek hem de kadın sporcuların pandemi sürecinde en fazla spor hayatına (% 58,3) dair paylaşım yaptığını göstermektedir. Sporcuların COVID-19 ile ilgili fotoğrafı % 9,1'dir ve bu fotoğrafların tamamı erkek sporcuların paylaşımlarıdır. Araştırmanın nitel bulguları üç tema altında toplanmıştır. Bunlar: COVID-19 sürecinde topluma rol olmak, ertelenen olimpiyatlara adanmış sporcu ve karantina günlerinde spor hayatı. Araştırmanın sonuçları, hem kadın hem de erkek olimpik sporcuların Instagram paylaşımları aracılığıyla pandemi sürecinde topluma rol model olduğunu olduğunu ortaya koymaktadır.

Anahtar Kelimeler

Instagram sosyal medya olimpik sporcu COVID-19.

Kaynakça

  • Abeza, G., O’Reilly, N., Séguin, B., & Nzindukiyimana, O. (2015). Social media scholarship in sport management research: A critical review. Journal of Sport Management, 29(6), 601-618.
  • Antunovic, D., & Hardin, M. (2012). Activism in women’s sports blogs: Fandom and feminist potential. International Journal of Sport Communication, 5(3), 305-322.
  • Arai, A., Ko, Y. J., & Ross, S. (2014). Branding athletes: Exploration and conceptualization of athlete brand image. Sport Management Review, 17(2), 97-106.
  • Bao, Y., Sun, Y., Meng, S., Shi, J., & Lu, L. (2020). 2019-nCoV epidemic: address mental health care to empower society. The Lancet, 395, 37-38.
  • Burch, L. M., Clavio, G., Eagleman, A. N., Major, L. H., Pedersen, P., Frederick, E. L., & Blaszka, M. (2014). Battle of the sexes: Gender analysis of professional athlete tweets. Global Sport Business Journal, 2(2), 43-62.
  • Cavill, S. (2020). ESPN — and bored athletes — try to stay busy during quarantine. Retrieved April 27, from: https://insights.digitalmediasolutions.com/articles/espn-athletes-COVID19.
  • Clavio, G., & Eagleman, A. N. (2011). Gender and sexually suggestive images in sports blogs. Journal of Sport Management, 25(4), 295-304.
  • Clement, J. (2020a). Instagram - statistics & facts. Retrieved May 14, from: https://www.statista.com/topics/1882/instagram/.
  • Clement, J. (2020b). Countries with the most Instagram users. Retrieved April 24, from: https://www.statista.com/statistics/578364/countries-with-most-instagram-users/
  • Cope, D. G. (2014). Methods and meanings: credibility and trustworthiness of qualitative research. In Oncology nursing forum 41(1), 89-91.
  • Denzin, N. K. (2009). The research act: A theoretical introduction to sociological methods (3rd ed.). Englewood Cliffs, NJ: Prentice Hall.
  • Denzin, N. K. (2012). Triangulation 2.0. Journal of mixed methods research, 6(2), 80-88.
  • Depoux, A., Martin, S., Karafillakis, E., Preet, R., Wilder-Smith, A., & Larson, H. (2020). The pandemic of social media panic travels faster than the COVID-19 outbreak. Journal of Travel Medicine. 27(3), 1-2.
  • Erozden, C. (2020). No long-term harm to athletes with mild coronavirus. Retrieved April 7, from:https://www.aa.com.tr/en/latest-on-coronavirus-outbreak/no-long-term-harm-to-athletes-with-mild-coronavirus/1795188.
  • Eagleman, A. N. (2013). Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies. Sport Management Review, 16(4), 488-497.
  • Geurin, A. N. (2016). Developing a social media strategy guide for elite athletes. Sport & Entertainment Review, 2(3), 70-76.
  • Geurin, A. N. (2017). Elite female athletes’ perceptions of new media use relating to their careers: A qualitative analysis. Journal of Sport Management, 31(4), 345-359.
  • Geurin-Eagleman, A. N., & Burch, L. M. (2016). Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram. Sport management review, 19(2), 133-145.
  • Geurin-Eagleman, A. N., & Clavio, G. (2015). Utilizing social media as a marketing communication tool: An examination of mainstream and niche sport athletes’ Facebook pages. International Journal of Sport Management, 16(2), 488-497.
  • Graham, B.A. (2013). The 60 best athletes to follow on Instagram. Retrieved January 30, from: https://www.si.com/extra-mustard/2013/01/30/the-60-best-athletes-to-follow-on-instagram
  • Hambrick, M. E., & Kang, S. J. (2015). Pin it: Exploring how professional sports organizations use Pinterest as a communications and relationship-marketing tool. Communication & Sport, 3(4), 434-457.
  • Johnson, J. (2020). Number of Instagram users in Turkey. Retrieved April 29, From: https://www.statista.com/statistics/1024714/instagram-users-turkey/#statisticContainer
  • Kassing, J. W., & Sanderson, J. (2010). Fan–athlete interaction and Twitter tweeting through the Giro: A case study. International Journal of Sport Communication, 3(1), 113-128.
  • Kornbluh, M. (2015). Combatting challenges to establishing trustworthiness in qualitative research. Qualitative Research in Psychology, 12(4), 397-414.
  • Lebel, K., & Danylchuk, K. (2012). How tweet it is: A gendered analysis of professional tennis players’ self-presentation on Twitter. International Journal of Sport Communication, 5(4), 461-480.
  • Lebel, K., & Danylchuk, K. (2014). Facing off on Twitter: A generation Y interpretation of professional athlete profile pictures. International Journal of Sport Communication, 7(3), 317-336.
  • Leng, H. K., & Phua, Y. X. P. (2020). Athletes as role models during the COVID-19 pandemic. Managing Sport and Leisure, 1-5.
  • Li, B., Stokowski, S., Dittmore, S. W., Malmo, J. R., & Rolfe, D. T. (2016). A case study of self-representation on Twitter: A gender analysis of how student-athletes portray themselves. Global Sport Business Journal, 5, 61-75.
  • Marshall, K., Chamberlain, K., & Hodgetts, D. (2019). Female bodybuilders on Instagram: Negotiating an empowered femininity. Feminism & psychology, 29(1), 96-119.
  • Merriam, S. B., & Tisdell, E. J. (2009). Qualitative data analysis. Qualitative research: A guide to design and implementation, 169-207.
  • Nicola, M., Alsafi, Z., Sohrabi, C., Kerwan, A., Al-Jabir, A., Iosifidis, C., ... & Agha, R. (2020). The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International journal of surgery (London, England), 78, 185.
  • Patton, M. Q. (2002). Two decades of developments in qualitative inquiry: A personal, experiential perspective. Qualitative social work, 1(3), 261-283.
  • Pegoraro, A., & Jinnah, N. (2012). Tweet'em and reap'em: The impact of professional athletes' use of Twitter on current and potential sponsorship opportunities. Journal of Brand Strategy, 1(1), 85-97.
  • Riffe, D., Lacy, S., Fico, F., & Watson, B. (2019). Analyzing media messages: Using quantitative content analysis in research. Routledge.
  • Sanderson, J. (2008). The blog is serving its purpose: Self-presentation strategies on 38pitches. com. Journal of Computer-Mediated Communication, 13(4), 912-936.
  • Sanderson, J. (2010). Framing Tiger’s troubles: Comparing traditional and social media. International Journal of Sport Communication, 3(4), 438-453.
  • Sanderson, J. (2013). From loving the hero to despising the villain: Sports fans, Facebook, and social identity threats. Mass Communication and Society, 16(4), 487-509.
  • Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in human Behavior, 58, 89-97.
  • Smith, L. R., & Sanderson, J. (2015). I'm going to Instagram it! An analysis of athlete self-presentation on Instagram. Journal of Broadcasting & Electronic Media, 59(2), 342-358.
  • The Guardian (2020). Tokyo Olympics postponed to 2021 due to coronavirus pandemic. Retrieved from: https://www.theguardian.com/sport/2020/mar/24/tokyo-olympics-to-be-postponed-to-2021- due-to-coronavirus-pandemic.
  • The Independent (2020). Coronavirus: sport-by-sport look at the global impact of COVID-19. Retrieved from: https://www.independent.co.uk/sport/sport-football-basketball-rugby-olympics-cancelled-coronavirus-impact-around-world-a9398186.html.
  • Thorpe, H., Toffoletti, K., & Bruce, T. (2017). Sportswomen and social media: Bringing third-wave feminism, postfeminism, and neoliberal feminism into conversation. Journal of Sport and Social Issues, 41(5), 359-383.
  • Valenzule, S. (2020). Athletes worldwide use social media to stay connected, share workouts during coronavirus lockdowns. Retrieved April 13, 2020 from: https://www.courant.com/sports/hc-athletes-social-media-workouts-coronavirus-20200414-20200413- dxgrnmzarvb2vb6gyd3t6tprjq-story.html.
Toplam 43 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Spor Hekimliği
Bölüm Araştırma Makalesi
Yazarlar

İrem Kavasoğlu 0000-0003-3969-1163

Abdullah Kaplan Bu kişi benim 0000-0003-2990-0187

Fatih Yenel 0000-0001-9480-2087

Yayımlanma Tarihi 30 Aralık 2021
Gönderilme Tarihi 17 Şubat 2021
Kabul Tarihi 1 Mayıs 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 5 Sayı: 1

Kaynak Göster

APA Kavasoğlu, İ., Kaplan, A., & Yenel, F. (2021). Instagram Posts Of Turkish Olympic Athlete In The Covid-19 Pandemic. International Journal of Recreation and Sports Science, 5(1), 19-30. https://doi.org/10.46463/ijrss.882243

Cited By

Stories in photos: framing styles of women athlete images on Instagram
Sport in Society
https://doi.org/10.1080/17430437.2023.2288146
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