Araştırma Makalesi
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THE PERCEIVED BENEFIT, PERCEIVED QUALITY, ATTITUDE, AND ONLINE PURCHASE BEHAVIOR FOR CONSUMERS WEBSITES: EXAMPLE OF TECHNOLOGICAL PRODUCTS

Yıl 2020, Cilt: 20 Sayı: 40, 201 - 216, 28.10.2020
https://doi.org/10.30976/susead.771841

Öz

Technologically affordable websites are important commercial and social environments where many consumers follow the product, have a dialogue with the seller, exchange information, and ultimately purchase products. In these environments, it is aimed to reveal the benefits, quality, attitude, and online purchasing behaviors perceived by the consumers towards the website. In the research, data were collected from 517 consumers by using an electronic survey method. Structural equation modeling was applied to the research factors along with validity and reliability analysis using SPSS and AMOS package programs. In the research findings, 403 out of 517 consumers stated that they purchased technological products from the web. The data on the application were evaluated over 403 consumers. In the study, it was concluded that consumers' perceived benefit and quality levels perceived had a positive effect on their attitudes towards the website. Also, it has been revealed with the research results that consumers' attitudes towards websites have a positive effect on their online buying behavior.

Kaynakça

  • Ahuja, M., Gupta, B. & Raman, P. (2003). An Empirical Investigation of Online Consumer Purchasing Behavior. Communications of the ACM, 46 (12), 145-151.
  • Al-Nuaimi, I.T.İ., Mahmood, A.K.B., Mustapha, E.E. & Jebur, H.H. (2016). Measuring Model of e-SQ Dimensions and Users Satisfaction in Malaysia IHL. International Conference on Computer and Information Sciences, 60-65.
  • Baş, T. (2008). Anket Nasıl Hazırlanır? Anket Nasıl Uygulanır? Anket Nasıl Değerlendirilir?, İstanbul: Seçkin Yayıncılık.
  • Birnhack, M., Toch, E. ve Hadar, I. (2014). Privacy Mindset, Technological Mindset, Jurimetrics, 55 (1), 55-114.
  • Bradford, K.D., Crant, J.M. & Philips, J.M. (2009). How Suppliers Affect Trust with Their Customers: The Role of Salesperson Job Satisfaction and Perceived Customer Importance. Journal of Marketing Theory and Practice, 17 (4), 383-394.
  • Carroll, A., Barnes, S.J., Scornavacca, E. & Fletcher, K. (2007). Consumer Perceptions and Attitudes towards SMS Advertising: Recent Evidence from New Zealand. International Journal of Advertising, 26 (1), 79-98.
  • Cheng, J.M-S, Blankson, C., Wang, E.S-T., & Chen, L.S-L. (2009). Consumer Attitudes and Interactive Digital Advertising. International Journal of Advertising, 28 (3), 501-525.
  • Cheung, C.M.K., Zhu, L., Kwong, T., Chan, G.W.W. & Limayem, M. (2003). Online Consumer Behavior: A Review and Agenda for Future Research. 16.Bled eCommerce Conference, 194-218.
  • Cho, C-H. & Cheon, H.J. (2004). Why do People Avoid Advertising on the Internet?. Journal of Advertising, 33 (4), 89-97.
  • Choi, S.M. & Rifon, N.J. (2002). Antecedents and Consequences of Web Advertising Credibility. Journal of Interactive Advertising, 3 (1), 12-24.
  • Chowdhury, H.K., Parvin, N., Weitenberner, C. & Becker, M. (2006). Consumer Attitude toward Mobile Advertising in an Emerginc Market: An Empirical Study. International Journal of Mobile Marketing, 1 (2), 33-41.
  • Cristobal, E., Flavian, C. & Guinaliu, M. (2007). Perceived e-Service Quality (PeSQ) Measurement Validation and Effects on Consumer Satisfaction and Web Site Loyalty. Managing Service Quality, 17 (3), 317-340.
  • Darley, W.K., Blankson, C. & Luethge, D.J. (2010). Toward an Integrated Framework for Online Consumer Behavior and Decision Making Process: A Review. Psychology & Marketing, 27 (2), 94-116.
  • Dickinger, A. (2007). Theoretical and Methodological Framework (Perceived Quality of Mobile Services), A Sement-Specific Analysis, Peter Lang AG., 47-97.
  • Durmuş, İ. & Battal, F. (2018). Tüketicilerin Hazır Giyim Tercihlerinde Marka, Reklam Aracı, Tutum ve Satınalma Karar Verme Tarzları. The Journal of Social Sciences Institute, (42), pp.199-224.
  • Doolin, B., Dillon, S., Thompson, F. & Corner, J.L. (2005). Perceived Risk, the Internet Shopping Experience and Online Purchasing Behavior: A New Zealand Perspective. Journal of Global Information Management 13 (2), 66-88.
  • Dugger, W.E. (2001). Standards for Technological Literacy. The Phi Delta Kappan, 82 (7), 513-517.
  • Elliott, M.T. & Speck, P.S. (2005). Factors That Affect Attitude toward a Retail Web Site. Journal of Marketing Theory and Practice, 13 (1), 40-51.
  • Gefen, D., Karahanna, E. & Straub, D.W. (2003). Trust and TAM in Online Shopping: An Integrated Model. MIS Quarterly, 27 (1), 51-90.
  • George, J.F. (2004). The Theory of Planned Behavior and Internet Purchasing. Internet Research, 14 (3), 198-212.
  • Goldsmith, R.E. & Bridges, E. (2000). E-Tailing vs. Retailing: Using Attitudes to Predict Online Buying Behavior. Quarterly Journal of Electronic Commerce, 1 (3), 245-253.
  • Grabner-Kraeuter, S. (2002). The Role of Consumers Trust in Online-Shopping. Journal of Business Ethics, 39 (1/2), 43-50.
  • Gregg, D.G. & Walczak, S. (2008). Dressing Your Online Auction Business for Success: An Experiment Comparing Two eBay Businesses. MIS Quarterly, 32 (3), 653-670.
  • Hamam, D., Williams, R.L.J. & Omar, M. (2007). Branding Strategy and Consumer High-Technology Product. Journal of Product & Brand Management, 16 (2), 98-111.
  • Hou, J. & Elliott, K. (2010). Profiling Online Bidders. Journal of Marketing Theory and Practice, 18 (2), 109-126.
  • Jacoby, J., Olson, J.C. & Haddock, R.A. (1971). Price, Brand Name and Product Composition Characteristics as Determinants of Perceived Quality. Journal of Applied Psychology, 55 (6), 570-579.
  • Jın, C.H. & Vıllegas, J. (2007). Consumer Responses to Advertising on the Internet: The Effect of Individual Difference on Ambivalence and Avoidance. Cyber Psychology & Behavior, 10 (2), 258-266.
  • Jianchi, X. & Xiaohong, C. (2009). Customer Satisfaction of E-Commerce Websites. International Workshop on Intelligent Systems and Applications, 1-5.
  • Jiang, Z. & Banbasat, I. (2007). The Effects of Presentation Formats and Task Complexity on Online Consumers Product Understanding. MIS Quarterly, 31 (3), 475-500.
  • Khalıd, A., Lee, O., Choi, M. & Ahn, J. (2018). The Effects of Customer Satisfaction with E-Commerce System. Journal of Theoretical and Applied Information Technology, 96 (2), 481-491.
  • Kinard, B. & Capella, M.L. (2006). Relationship Marketing: The Influence of Consumer Involvement on Perceived Service Benefits. Journal of Services Marketing, 20 (6), 359-368.
  • Koufaris, M. (2002). Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Information Systems Research, 13 (2), 205-223.
  • Li, N. & Zhang, P. (2002). Consumer Online Shopping Attitudes and Behavior: An Assessment of Research. Eighth Americas Conference on Information Systems, 508-517.
  • Loureiro, S.M.C. (2013). The Effect of Perceived Benefits, Trust, Quality, Brand Awareness/Associations and Brand Loyalty on Internet Banking Brand Equity. International Journal of Electronic Commerce Studies, 4 (2), 139-158.
  • Luo, J., Ba, S. & Zhang, H. (2012). The Effectiveness of Online Shopping Characteristics and Well-Designed Websites on Satisfaction. MIS Quarterly, 36 (4), 1131-1144.
  • Martins, L.L. & Kellermanns, F.W. (2004). A Model of Business School Students Acceptance of a Web-Based Course Management System. Academy of Management Learning & Education, 3 (1), pp.7-26.
  • Moe, W.W. & Fader, P.S. (2004). Dynamic Conversion Behavior at E-Commerce Sites. Management Science, 50 (3), 326-335.
  • Monsuwe, T.P., Dellaert, B.G.C. & Ruyter, K.D. (2004). What Drives Consumers to Shop Online? A Literature Review. International Journal of Service Industry Management, 15 (1), 102-121.
  • Mortensen, M. & Neeley, T.B. (2012). Reflected Knowledge and Trust in Global Collaboration, Management Science, 58 (12), pp.2207-2224.
  • Nadkarni, S. & Gupta, R. (2007). A Task-Based Model of Perceived Website Complexity. MIS Quarterly, 31 (3), 501-524.
  • Norman, K. & Deeter-Schmelz, D.R. (2001). Descriptive and Predictive Analyses of Industrial Buyers Use of Online Information for Purchasing. The Journal of Personal Selling and Sales Management, 21 (4), 279-290.
  • Nöteberg, A., Christiaanse, E. & Wallage, P. (2003). Consumer Trust in Electronic Channels: The Impact of Electronic Commerce Assurance on Consumers Purchasing Likelihood and Risk Perceptions. e-Service Journal, 2 (2), 46-67.
  • Olbrich, R. & Holsing, C. (2011). Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data. International Journal of Electronic Commerce, 16 (2), 15-40.
  • Ou, J., Parlar, M., & Sharafali, M. (2006). A Differentiated Service Scheme to Optimize Website Revenues. The Journal of the Operational Research Society, 57 (11), 1323-1340.
  • Schlosser, A.E., White, T.B. & Lloyd, S.M. (2006). Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions. Journal of Marketing, 70 (2), 133-148.
  • Shergill, G.S. & Chen, Z. (2005). Web-Based Shopping: Consumers Attitudes Towards Online Shopping in New Zealand. Journal of Electronic Commerce Research, 6 (2), 79-94.
  • Sismeiro, C. & Bucklin, R.E. (2004). Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach. Journal of Marketing Research, 41 (3), 306-323.
  • Snoj, B., Korda, A.P. & Mumel, D. (2004). The Relationships Among Perceived Quality, Perceived Risk and Perceived Product Value. Journal of Product & Brand Management, 13 (3), 156-167.
  • Spreng, R.A. & Mackoy, R.D. (1996). An Empirical Examinatio of a Model of Perceived Service Quality and Satisfaction. Journal of Retailing, 72 (2), 201-214.
  • Suri, R., Long, M. & Monroe, K.B. (2003). The Impact of the Internet and Consumer Motivation on Evaluation of Prices. Journal of Business Research, 56, 379-390.
  • Tan, W-K. & Tan, Y-J. (2010). Online or Offline Group Buying?. Seventy International Conference on Fuzzy Systems and Knowledge Discovery, 2853-2857.
  • Teas, R.K. (1993). Expectatipons, Performance Evaluation, and Consumers’ Perceptions of Quality. Journal of Marketing, 57 (4), 18-34.
  • Tsai, J.Y., Egelman, S., Cranor, L. & Acquisti, A. (2011). The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study. Information Systems Research, 22 (2), 254-268.
  • Tsang, M.M., Ho, S-C. & Liang, T-P., (2004). Consumer Attitudes Toward Mobile Advertising: An Empirical Study. International Journal of Electronic Commerce, 8 (3), pp.65-78.
  • Venkatesh, V. & Davis, F.D. (1996). A Model of the Ancedents of Perceived Ease of Use: Development and Test. Decision Sciences, 27 (3), 451-481.
  • Wang, C., Zhang, P., Choi, R. & D’Eredita, M. (2002). Understanding Consumers Attitude toward Advertising. Americas Conference on Information Systems, 1142-1148.
  • Wells, J.D., Valacich, J.S. & Hess, T.J. (2011). What Signal Are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions. MIS Quarterly, 35 (2), 373-396.
  • Wolin, L.D., Korgaonkar, P. & Lund, D. (2002). Beliefs, Attitudes and Behaviour towards Web Advertising. International Journal of Advertising, 21 (1), 87-113.
  • Xiao, B. & Benbasat, I. (2011). Product-Related Deception in E-Commerce: A Theoretical Perspective. MIS Quarterly, 35 (1), 169-195.
  • Xu, D.J. (2006). The Influence of Personalization in Affecting Consumer Attitudes toward Mobile Advertising in China. Journal of Computer Information Systems, 47 (2), 9-19.
  • Yang, B. & Lester, D. (2004). Attitudes Toward Buying Online. Cyber Psychology & Behavior, 7 (1), 85-91.
  • Yang, K.C.C. (2004). A Comparison of Attitudes towards Internet Advertising Among Lifestyle Segments in Taiwan. Journal of Marketing Communications, 10 (3), 195-212.
  • Yoo, B. & Donthu, N. (2001). Developing a Scale to Measure the Perceived Quality of An Internet Shopping Site (SITEQUAL). Quarterly Journal of Electronic Commerce, 2 (1), pp.31-47.
  • Zeithaml, V.A. (1988). Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52 (3), 2-22.
  • Zhang, J.J., Fang, X. & Sheng, O.R.L. (2006-7). Online Consumer Search Depth: Theories and New Findings. Journal of Management Information Systems, 23 (3), 71-95.
  • Zhang, T., Agarwal, R. & Lucas J.H.C. (2011). The Value of It-Enabled Retailer Learning: Personalized Product Recommendations and Customer Store Loyalty in Electronic Markets, MIS Quarterly, 35 (4), 859-881.
  • Zhang, X., Prybutok, V.R. & Strutton, D. (2007). Modeling Influences on Impulse Purchasing Behaviors during Online Marketing Transactions. Journal of Marketing Theory and Practice, 15 (1), 79-89.

TÜKETİCİLERİN WEB-SİTELERİNE YÖNELİK ALGILANAN FAYDA, ALGILANAN KALİTE, TUTUM VE ONLİNE SATINALMA DAVRANIŞLARI: TEKNOLOJİK ÜRÜNLER ÖRNEĞİ

Yıl 2020, Cilt: 20 Sayı: 40, 201 - 216, 28.10.2020
https://doi.org/10.30976/susead.771841

Öz

Teknolojik ürün satın alınabilen web siteleri birçok tüketicinin ürün takip ettiği, satıcı ile diyaloga girdiği, bilgi alışverişinde bulunduğu ve nihayetinde ürün satın aldığı önemli ticari ve sosyal ortamlardır. Bu ortamlarda tüketicilerin web sitesine yönelik algıladıkları fayda, kalite, tutum ve online satın alma davranışlarının ortaya koyulması amaçlanmaktadır. Araştırmada 517 tüketiciden elektronik anket yöntemi ile veri toplanmıştır. Araştırma faktörlerine SPSS ve AMOS paket programları kullanılarak geçerlik ve güvenirlik analizleri ile birlikte yapısal eşitlik modellemesi uygulanmıştır. Araştırma bulgularında 517 tüketiciden 403 tanesi webten teknolojik ürün satın aldıklarını ifade etmişlerdir. Uygulamaya ilişkin veriler 403 tüketici üzerinden değerlendirilmiştir. Araştırmada tüketicilerin algıladıkları fayda ile algıladıkları kalite düzeylerinin web sitesine yönelik tutumları üzerinde pozitif etkisi olduğu sonucuna ulaşılmıştır. Ayrıca tüketicilerin web sitelerine yönelik tutumlarının online satın alma davranışları üzerinde yine pozitif etkisinin olduğu araştırma sonuçları ile ortaya koyulmuştur.

Kaynakça

  • Ahuja, M., Gupta, B. & Raman, P. (2003). An Empirical Investigation of Online Consumer Purchasing Behavior. Communications of the ACM, 46 (12), 145-151.
  • Al-Nuaimi, I.T.İ., Mahmood, A.K.B., Mustapha, E.E. & Jebur, H.H. (2016). Measuring Model of e-SQ Dimensions and Users Satisfaction in Malaysia IHL. International Conference on Computer and Information Sciences, 60-65.
  • Baş, T. (2008). Anket Nasıl Hazırlanır? Anket Nasıl Uygulanır? Anket Nasıl Değerlendirilir?, İstanbul: Seçkin Yayıncılık.
  • Birnhack, M., Toch, E. ve Hadar, I. (2014). Privacy Mindset, Technological Mindset, Jurimetrics, 55 (1), 55-114.
  • Bradford, K.D., Crant, J.M. & Philips, J.M. (2009). How Suppliers Affect Trust with Their Customers: The Role of Salesperson Job Satisfaction and Perceived Customer Importance. Journal of Marketing Theory and Practice, 17 (4), 383-394.
  • Carroll, A., Barnes, S.J., Scornavacca, E. & Fletcher, K. (2007). Consumer Perceptions and Attitudes towards SMS Advertising: Recent Evidence from New Zealand. International Journal of Advertising, 26 (1), 79-98.
  • Cheng, J.M-S, Blankson, C., Wang, E.S-T., & Chen, L.S-L. (2009). Consumer Attitudes and Interactive Digital Advertising. International Journal of Advertising, 28 (3), 501-525.
  • Cheung, C.M.K., Zhu, L., Kwong, T., Chan, G.W.W. & Limayem, M. (2003). Online Consumer Behavior: A Review and Agenda for Future Research. 16.Bled eCommerce Conference, 194-218.
  • Cho, C-H. & Cheon, H.J. (2004). Why do People Avoid Advertising on the Internet?. Journal of Advertising, 33 (4), 89-97.
  • Choi, S.M. & Rifon, N.J. (2002). Antecedents and Consequences of Web Advertising Credibility. Journal of Interactive Advertising, 3 (1), 12-24.
  • Chowdhury, H.K., Parvin, N., Weitenberner, C. & Becker, M. (2006). Consumer Attitude toward Mobile Advertising in an Emerginc Market: An Empirical Study. International Journal of Mobile Marketing, 1 (2), 33-41.
  • Cristobal, E., Flavian, C. & Guinaliu, M. (2007). Perceived e-Service Quality (PeSQ) Measurement Validation and Effects on Consumer Satisfaction and Web Site Loyalty. Managing Service Quality, 17 (3), 317-340.
  • Darley, W.K., Blankson, C. & Luethge, D.J. (2010). Toward an Integrated Framework for Online Consumer Behavior and Decision Making Process: A Review. Psychology & Marketing, 27 (2), 94-116.
  • Dickinger, A. (2007). Theoretical and Methodological Framework (Perceived Quality of Mobile Services), A Sement-Specific Analysis, Peter Lang AG., 47-97.
  • Durmuş, İ. & Battal, F. (2018). Tüketicilerin Hazır Giyim Tercihlerinde Marka, Reklam Aracı, Tutum ve Satınalma Karar Verme Tarzları. The Journal of Social Sciences Institute, (42), pp.199-224.
  • Doolin, B., Dillon, S., Thompson, F. & Corner, J.L. (2005). Perceived Risk, the Internet Shopping Experience and Online Purchasing Behavior: A New Zealand Perspective. Journal of Global Information Management 13 (2), 66-88.
  • Dugger, W.E. (2001). Standards for Technological Literacy. The Phi Delta Kappan, 82 (7), 513-517.
  • Elliott, M.T. & Speck, P.S. (2005). Factors That Affect Attitude toward a Retail Web Site. Journal of Marketing Theory and Practice, 13 (1), 40-51.
  • Gefen, D., Karahanna, E. & Straub, D.W. (2003). Trust and TAM in Online Shopping: An Integrated Model. MIS Quarterly, 27 (1), 51-90.
  • George, J.F. (2004). The Theory of Planned Behavior and Internet Purchasing. Internet Research, 14 (3), 198-212.
  • Goldsmith, R.E. & Bridges, E. (2000). E-Tailing vs. Retailing: Using Attitudes to Predict Online Buying Behavior. Quarterly Journal of Electronic Commerce, 1 (3), 245-253.
  • Grabner-Kraeuter, S. (2002). The Role of Consumers Trust in Online-Shopping. Journal of Business Ethics, 39 (1/2), 43-50.
  • Gregg, D.G. & Walczak, S. (2008). Dressing Your Online Auction Business for Success: An Experiment Comparing Two eBay Businesses. MIS Quarterly, 32 (3), 653-670.
  • Hamam, D., Williams, R.L.J. & Omar, M. (2007). Branding Strategy and Consumer High-Technology Product. Journal of Product & Brand Management, 16 (2), 98-111.
  • Hou, J. & Elliott, K. (2010). Profiling Online Bidders. Journal of Marketing Theory and Practice, 18 (2), 109-126.
  • Jacoby, J., Olson, J.C. & Haddock, R.A. (1971). Price, Brand Name and Product Composition Characteristics as Determinants of Perceived Quality. Journal of Applied Psychology, 55 (6), 570-579.
  • Jın, C.H. & Vıllegas, J. (2007). Consumer Responses to Advertising on the Internet: The Effect of Individual Difference on Ambivalence and Avoidance. Cyber Psychology & Behavior, 10 (2), 258-266.
  • Jianchi, X. & Xiaohong, C. (2009). Customer Satisfaction of E-Commerce Websites. International Workshop on Intelligent Systems and Applications, 1-5.
  • Jiang, Z. & Banbasat, I. (2007). The Effects of Presentation Formats and Task Complexity on Online Consumers Product Understanding. MIS Quarterly, 31 (3), 475-500.
  • Khalıd, A., Lee, O., Choi, M. & Ahn, J. (2018). The Effects of Customer Satisfaction with E-Commerce System. Journal of Theoretical and Applied Information Technology, 96 (2), 481-491.
  • Kinard, B. & Capella, M.L. (2006). Relationship Marketing: The Influence of Consumer Involvement on Perceived Service Benefits. Journal of Services Marketing, 20 (6), 359-368.
  • Koufaris, M. (2002). Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Information Systems Research, 13 (2), 205-223.
  • Li, N. & Zhang, P. (2002). Consumer Online Shopping Attitudes and Behavior: An Assessment of Research. Eighth Americas Conference on Information Systems, 508-517.
  • Loureiro, S.M.C. (2013). The Effect of Perceived Benefits, Trust, Quality, Brand Awareness/Associations and Brand Loyalty on Internet Banking Brand Equity. International Journal of Electronic Commerce Studies, 4 (2), 139-158.
  • Luo, J., Ba, S. & Zhang, H. (2012). The Effectiveness of Online Shopping Characteristics and Well-Designed Websites on Satisfaction. MIS Quarterly, 36 (4), 1131-1144.
  • Martins, L.L. & Kellermanns, F.W. (2004). A Model of Business School Students Acceptance of a Web-Based Course Management System. Academy of Management Learning & Education, 3 (1), pp.7-26.
  • Moe, W.W. & Fader, P.S. (2004). Dynamic Conversion Behavior at E-Commerce Sites. Management Science, 50 (3), 326-335.
  • Monsuwe, T.P., Dellaert, B.G.C. & Ruyter, K.D. (2004). What Drives Consumers to Shop Online? A Literature Review. International Journal of Service Industry Management, 15 (1), 102-121.
  • Mortensen, M. & Neeley, T.B. (2012). Reflected Knowledge and Trust in Global Collaboration, Management Science, 58 (12), pp.2207-2224.
  • Nadkarni, S. & Gupta, R. (2007). A Task-Based Model of Perceived Website Complexity. MIS Quarterly, 31 (3), 501-524.
  • Norman, K. & Deeter-Schmelz, D.R. (2001). Descriptive and Predictive Analyses of Industrial Buyers Use of Online Information for Purchasing. The Journal of Personal Selling and Sales Management, 21 (4), 279-290.
  • Nöteberg, A., Christiaanse, E. & Wallage, P. (2003). Consumer Trust in Electronic Channels: The Impact of Electronic Commerce Assurance on Consumers Purchasing Likelihood and Risk Perceptions. e-Service Journal, 2 (2), 46-67.
  • Olbrich, R. & Holsing, C. (2011). Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data. International Journal of Electronic Commerce, 16 (2), 15-40.
  • Ou, J., Parlar, M., & Sharafali, M. (2006). A Differentiated Service Scheme to Optimize Website Revenues. The Journal of the Operational Research Society, 57 (11), 1323-1340.
  • Schlosser, A.E., White, T.B. & Lloyd, S.M. (2006). Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions. Journal of Marketing, 70 (2), 133-148.
  • Shergill, G.S. & Chen, Z. (2005). Web-Based Shopping: Consumers Attitudes Towards Online Shopping in New Zealand. Journal of Electronic Commerce Research, 6 (2), 79-94.
  • Sismeiro, C. & Bucklin, R.E. (2004). Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach. Journal of Marketing Research, 41 (3), 306-323.
  • Snoj, B., Korda, A.P. & Mumel, D. (2004). The Relationships Among Perceived Quality, Perceived Risk and Perceived Product Value. Journal of Product & Brand Management, 13 (3), 156-167.
  • Spreng, R.A. & Mackoy, R.D. (1996). An Empirical Examinatio of a Model of Perceived Service Quality and Satisfaction. Journal of Retailing, 72 (2), 201-214.
  • Suri, R., Long, M. & Monroe, K.B. (2003). The Impact of the Internet and Consumer Motivation on Evaluation of Prices. Journal of Business Research, 56, 379-390.
  • Tan, W-K. & Tan, Y-J. (2010). Online or Offline Group Buying?. Seventy International Conference on Fuzzy Systems and Knowledge Discovery, 2853-2857.
  • Teas, R.K. (1993). Expectatipons, Performance Evaluation, and Consumers’ Perceptions of Quality. Journal of Marketing, 57 (4), 18-34.
  • Tsai, J.Y., Egelman, S., Cranor, L. & Acquisti, A. (2011). The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study. Information Systems Research, 22 (2), 254-268.
  • Tsang, M.M., Ho, S-C. & Liang, T-P., (2004). Consumer Attitudes Toward Mobile Advertising: An Empirical Study. International Journal of Electronic Commerce, 8 (3), pp.65-78.
  • Venkatesh, V. & Davis, F.D. (1996). A Model of the Ancedents of Perceived Ease of Use: Development and Test. Decision Sciences, 27 (3), 451-481.
  • Wang, C., Zhang, P., Choi, R. & D’Eredita, M. (2002). Understanding Consumers Attitude toward Advertising. Americas Conference on Information Systems, 1142-1148.
  • Wells, J.D., Valacich, J.S. & Hess, T.J. (2011). What Signal Are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions. MIS Quarterly, 35 (2), 373-396.
  • Wolin, L.D., Korgaonkar, P. & Lund, D. (2002). Beliefs, Attitudes and Behaviour towards Web Advertising. International Journal of Advertising, 21 (1), 87-113.
  • Xiao, B. & Benbasat, I. (2011). Product-Related Deception in E-Commerce: A Theoretical Perspective. MIS Quarterly, 35 (1), 169-195.
  • Xu, D.J. (2006). The Influence of Personalization in Affecting Consumer Attitudes toward Mobile Advertising in China. Journal of Computer Information Systems, 47 (2), 9-19.
  • Yang, B. & Lester, D. (2004). Attitudes Toward Buying Online. Cyber Psychology & Behavior, 7 (1), 85-91.
  • Yang, K.C.C. (2004). A Comparison of Attitudes towards Internet Advertising Among Lifestyle Segments in Taiwan. Journal of Marketing Communications, 10 (3), 195-212.
  • Yoo, B. & Donthu, N. (2001). Developing a Scale to Measure the Perceived Quality of An Internet Shopping Site (SITEQUAL). Quarterly Journal of Electronic Commerce, 2 (1), pp.31-47.
  • Zeithaml, V.A. (1988). Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52 (3), 2-22.
  • Zhang, J.J., Fang, X. & Sheng, O.R.L. (2006-7). Online Consumer Search Depth: Theories and New Findings. Journal of Management Information Systems, 23 (3), 71-95.
  • Zhang, T., Agarwal, R. & Lucas J.H.C. (2011). The Value of It-Enabled Retailer Learning: Personalized Product Recommendations and Customer Store Loyalty in Electronic Markets, MIS Quarterly, 35 (4), 859-881.
  • Zhang, X., Prybutok, V.R. & Strutton, D. (2007). Modeling Influences on Impulse Purchasing Behaviors during Online Marketing Transactions. Journal of Marketing Theory and Practice, 15 (1), 79-89.
Toplam 67 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makalesi
Yazarlar

İbrahim Durmuş 0000-0002-3872-2258

Salih Yıldız 0000-0002-1002-5960

Yayımlanma Tarihi 28 Ekim 2020
Gönderilme Tarihi 20 Temmuz 2020
Kabul Tarihi 26 Ekim 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 20 Sayı: 40

Kaynak Göster

APA Durmuş, İ., & Yıldız, S. (2020). TÜKETİCİLERİN WEB-SİTELERİNE YÖNELİK ALGILANAN FAYDA, ALGILANAN KALİTE, TUTUM VE ONLİNE SATINALMA DAVRANIŞLARI: TEKNOLOJİK ÜRÜNLER ÖRNEĞİ. Sosyal Ekonomik Araştırmalar Dergisi, 20(40), 201-216. https://doi.org/10.30976/susead.771841