Researchers Müzeyyen Gelibolu
Müzeyyen Gelibolu profile image
Müzeyyen Gelibolu Asst. Prof. Dr. mustafa Kemal Üniversitesi
Publication 2 Review 0 TR Dizin Cited 2
2 Publication
0 Review
2 TR Dizin Cited
0000-0002-9852-7243

Research Fields

Marketing Consumer Behaviour

Institution

mustafa Kemal Üniversitesi

Popular Publications

The Impact of Influencer-Consumer Self Congruity on Purchase Intention: Sequential Mediation Role of Para-social Interaction and Credibility
Authors: Müzeyyen Gelibolu
Published: 2024 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1360951
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 100

0

1

100

Publications

The Impact of Influencer-Consumer Self Congruity on Purchase Intention: Sequential Mediation Role of Para-social Interaction and Credibility
Authors: Müzeyyen Gelibolu
Published: 2024 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1360951
FAVORITE 1 TOTAL DOWNLOAD COUNT 100

1

100

THE EFFECT OF SELF-CONGRUENCE ON PURCHASE INTENTION IN INFLUENCER MARKETING: MEDIATING ROLE OF PARA-SOCIAL INTERACTION
Authors: Müzeyyen Gelibolu
Published: 2024 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 375

0

375

Articles published in
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
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There are no Crossref cited.
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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